About Us

Our family was visiting some old friends in Key West when their daughter ran into the room, beaming. She held up this big sheet of paper—cut, folded, full of holes—and shouted, “Mommy, look!” It was a snowflake. It was perfectly unique, just like her. What made it even more special is that she had never seen or experienced snow. In unison, we said, "AWESOME!" Without skipping a beat, her mom added, “Actually, it’s Snowflaking Awesome.” One of those amazing, silly moments where everyone laughs at the same time.

To this day, we strive to embody and replicate Snowflaking Awesome moments in our day-to-day lives. Those feelings and responses of awe, joy, surprise, gratitude, creativity, all rolled into a child sharing her paper snowflake make life meaningful. We use the expression to this day because it is so much more FUN (and appropriate) than the alternative. And one day, we realized… that’s the brand. It didn’t come from a strategy or a pitch. Just a moment that connected us through joy and appreciation. We hope that by sharing Snowflaking Awesome, you too will share this positive way to express gratitude with the ones you love most.  

Feel free to contact us with feedback or ideas for additional customizations at info@snowflakingawesome.com